With a potent mix of commercial, psychological and creative experts, we help clients bridge the gap between strategy and implementation to achieve measurable results.
Our approach is supported by locally and internationally highly experienced staff, rigorous and engaging processes and best practice tools.
mext's clients come from industries as diverse as airlines, financial services, FMCG and telecommunications.
Our approach is supported by locally and internationally highly experienced staff, rigorous and engaging processes and best practice tools.
mext's clients come from industries as diverse as airlines, financial services, FMCG and telecommunications.
Trends for the next decades.
In February 2010 mext Asia CEO, Alan Fairnington, released his new book “The Age of Selfish Altruism - Why New Values Are Killing Consumerism”.
Alan examines four big trends that will fundamentally impact our way of life in the next decades. Through his rich historic and current examples, sub-trends can be distinguished and implications considered.
If you would like us to present the key trends and discuss implication for your business in the short and mid term, please contact:
Singapore/Asia: David Burton
Australia: Mehdi Khallouk
Netherlands/Europe: Jules Prick
Big Trend #1: Save the Planet. It is not a short term fad. Reaching a high point in Western civilisation, we will see fundamental shifts.
Big Trend #2: When is Enough, Enough? Only a few brands have yet understood that consumption increasingly does not serve “self-amplification” any more but “self-actualisation”. As consumption becomes less conspicuous and more conscious, brand management will face substantial challenges.
Big Trend #3: Changing Demographics: the “Silver Revolution”. We often talk about the older demographic. Yet we find it rather tough to be really relevant to them.
Big Trend #4: The Power of Collaboration, Community, and Consensus. In the face of rising common problems and common values, a new common morality will emerge, emphasising social responsibility, family value and sense of duty.
Alan examines four big trends that will fundamentally impact our way of life in the next decades. Through his rich historic and current examples, sub-trends can be distinguished and implications considered.
If you would like us to present the key trends and discuss implication for your business in the short and mid term, please contact:
Singapore/Asia: David Burton
Australia: Mehdi Khallouk
Netherlands/Europe: Jules Prick
Big Trend #1: Save the Planet. It is not a short term fad. Reaching a high point in Western civilisation, we will see fundamental shifts.
Big Trend #2: When is Enough, Enough? Only a few brands have yet understood that consumption increasingly does not serve “self-amplification” any more but “self-actualisation”. As consumption becomes less conspicuous and more conscious, brand management will face substantial challenges.
Big Trend #3: Changing Demographics: the “Silver Revolution”. We often talk about the older demographic. Yet we find it rather tough to be really relevant to them.
Big Trend #4: The Power of Collaboration, Community, and Consensus. In the face of rising common problems and common values, a new common morality will emerge, emphasising social responsibility, family value and sense of duty.
Reinvigorating the
Imperial Leather brand.
Imperial Leather brand.
Check out the new Imperial Leather product range.
mext redeveloped the brand strategy and range with PZ Cussons based on consumer needs using HuNeeds™ and developing the engagement drivers using HuTrust®.
mext redeveloped the brand strategy and range with PZ Cussons based on consumer needs using HuNeeds™ and developing the engagement drivers using HuTrust®.