Numerous studies have shown that trust is the key factor for choice. Further, trust shows a very high correlation with advocacy and the Net Promoter Score and therefore can be conclusively linked to company performance.

Still, many brands do not examine trust beyond the measurement of their level of trust.
At mext we employ a psychologically robust and practically well proven approach to understanding your and your competitor’s trust.

When it comes to trust with you and your competitors, or at a specific touchpoint like a call centre, it is not just about the level of trust, but about:

-what you are trusted for

-what you are not trusted for

-what (would better) drive trust

-what inhibits trust

The approach we use to analyse trust in brands and touchpoints is called HuTrust® (for Human Trust) a qualitatively highly precise and fully quantifiable tool.
HuTrust® enables you to put the trust learnings immediately and intuitively into action.