Communication is a rather powerful tool. Often expensive, too. Getting it right without researching ideas to death is therefore critical.

Because we have people with strong creative background, we understand creative concepts and can help guide and inspire to strengthen the communication work.

To achieve this, one of our approaches is called ‘scissor analysis’. It is a technique that allows us to analyse the minds weighing up process while it is happening. Engagement, surprise/let down, conclusiveness/counterarguments – the micro dialogue.

That way we can pinpoint exact areas of optimisation whether it is digital, print, video, posters & billboards, brochures or direct mailers.

Further, this approach allows us to understand the communication piece in context of the previous exposure – understanding how the instalments fit together to form the dialogue.