Despite the opportunities and risks associated, packaging research often does not get the attention and budgets necessary.

Designs completed without the right insight, just to bomb at the last minute or insufficient and inadequate research, leading to suboptimal results.

At mext, we consider packaging a communication piece, consisting of message and design.

Clients like National Foods, SPCA/CCA and Crabtree & Evelyn Global and their design partners turn to us to help develop their packaging.