Whether juice, insurance, computers, mobile phones, paint or travel. Physical, by phone or online. The Point of Purchase is the moment of truth where all the previous investment and work is judged by one simple client gesture.

Understanding and optimising that ‘last inch’ can make a huge difference to success.

Often these projects are done in conjunction with the retail customers and lead to immediate improvements. Target (Australia), for example, trialled some simple recommendations and saw immediate sales improvements.

In researching shoppers at a retail point, we use various qualitative and quantitative techniques depending on the job.

From accompanied shopping and in-home in-depth interviews to all-day observations to eye-tracking experience labs.