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From Insight to Impact

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Company conference, brand development and all staff training, Australia

What's special:

  • scientifically proven and globally used trust building method

  • the only Australian consultancy trained in the most modern psychology (morphological psychology, the psychology of decision-making)

  • global experience in most categories with consistent success

  • focus on client co-creation and empowering their teams

  • end-to-end brand and CX development with TrustLogic Analytics, Brand/CX tool, implementation training and AI

  • Insight-2-Implementation Instantly

Insight

Full service qualitative & quantitative research.

Strategic topics

  • Growth strategy

  • Brand development, positioning, architecture

  • Experience design (customer, client, people)

  • Reputation management

  • Customer/Employee Value Propositions and stories

  • Innovation

Implementation

  • Train, brief and empower internal teams and external partners

  • Support teams (comms, marketing, brand, experience, sales, service, people) in achieving measurable results

  • Creative development including brand identity and campaigns

Engagement examples

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BCLP Global Partner Conference, Miami

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Opening Keynote, Professional Services Marketing Conference, London

"Our partners and MBD teams loved it. Already during the workshop they experienced what the transformational effect will be. Very powerful. Not like other trainings where it takes weeks to see  results."

Global Head of Business Development, KWM

Brand, CX and CVP/EVP

Half-day workshops

For smaller brands and fast, effective optimisation of larger ones.

Brand Trust Equity Consolidation

Brand Trust Definition

Brand Story

Key Brand Executions and Role Plays

Including documentation and Next Steps

Insight-2-Implementation Projects

Precision, high-impact brands, experiences and CVPs.

Secondary and Primary Insight

Brand/CX/CVP Development

Testing and Refinement

Strategy and Implementation Plan

Team Empowerment

Tracking

"TrustLogic is brand development 2.0."

Brand Manager, Telstra

Training and coaching

Business Development Performance

'The most trusted' to win, grow and defend your business.

Formats:

  • 90 min conference and Kick-Start

  • 4 and 8-hour coaching and workshops

  • Embedding journeys

Participants:

  • From 1 to 1,000

  • Partners, MBD Teams, Sales Teams, Team Managers, Account Managers

Being the most trusted is they key to win, grow and defend your business. In this  workshop we create your Client Trust Framework with TrustLogic and co-create immediate applications.

Specific workshops:

  • Client Trust Strategy (as part of Key Account Management)

  • The most trusted Proposal and Pitch

  • Sector and Practice CVPs

  • Function specific workshops (e.g. social media, publications)

"It's not just training and not just a workshop. It's playing to learn how to play better. Valuable and enjoyable"

Partner, Law Firm, London

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