From Insight to Impact
Company conference, brand development and all staff training, Australia
What's special:
-
scientifically proven and globally used trust building method
-
the only Australian consultancy trained in the most modern psychology (morphological psychology, the psychology of decision-making)
-
global experience in most categories with consistent success
-
focus on client co-creation and empowering their teams
-
end-to-end brand and CX development with TrustLogic Analytics, Brand/CX tool, implementation training and AI
-
Insight-2-Implementation Instantly
Insight
Full service qualitative & quantitative research.
-
Trust & KPI Driver Analysis (TrustLogic®)
-
Brand Trust Analysis (TrustLogic®)
-
Brand tracking
-
Communications research
-
Deep-psychological needs modeling (DonorDrivers® example)
Strategic topics
-
Growth strategy
-
Brand development, positioning, architecture
-
Experience design (customer, client, people)
-
Reputation management
-
Customer/Employee Value Propositions and stories
-
Innovation
Implementation
-
Train, brief and empower internal teams and external partners
-
Support teams (comms, marketing, brand, experience, sales, service, people) in achieving measurable results
-
Creative development including brand identity and campaigns
Engagement examples
BCLP Global Partner Conference, Miami
Opening Keynote, Professional Services Marketing Conference, London
"Our partners and MBD teams loved it. Already during the workshop they experienced what the transformational effect will be. Very powerful. Not like other trainings where it takes weeks to see results."
Global Head of Business Development, KWM
Brand, CX and CVP/EVP
Half-day workshops
For smaller brands and fast, effective optimisation of larger ones.
Brand Trust Equity Consolidation
Brand Trust Definition
Brand Story
Key Brand Executions and Role Plays
Including documentation and Next Steps
Insight-2-Implementation Projects
Precision, high-impact brands, experiences and CVPs.
Secondary and Primary Insight
Brand/CX/CVP Development
Testing and Refinement
Strategy and Implementation Plan
Team Empowerment
Tracking
"TrustLogic is brand development 2.0."
Brand Manager, Telstra
Training and coaching
Business Development Performance
'The most trusted' to win, grow and defend your business.
Formats:
-
90 min conference and Kick-Start
-
4 and 8-hour coaching and workshops
-
Embedding journeys
Participants:
-
From 1 to 1,000
-
Partners, MBD Teams, Sales Teams, Team Managers, Account Managers
Being the most trusted is they key to win, grow and defend your business. In this workshop we create your Client Trust Framework with TrustLogic and co-create immediate applications.
Specific workshops:
-
Client Trust Strategy (as part of Key Account Management)
-
The most trusted Proposal and Pitch
-
Sector and Practice CVPs
-
Function specific workshops (e.g. social media, publications)
"It's not just training and not just a workshop. It's playing to learn how to play better. Valuable and enjoyable"
Partner, Law Firm, London